Pragmata Design Concept Store, Paros

Interior Styling

The details are not the details, they make the design.
— Charles Eames

Nothing is chosen by chance! You will find here pieces by designers from Italy, from New York, from London, from Marocco, from Japan and even from India. 

“The best from everywhere I’ve been and everything I’ve seen”, is what Giordana considers to be the advantage she’s offering to her clients: a choice of what is exquisite and exclusive from every continent that must blend beautifully with the Cycladic and Mediterranean way of life. “I prefer designers that are first of all artists”, she says. This explains the concept of the store that does not address the masses but the individual. Beauty, for example, as it is expressed in a tiny liqueur glass that is one-of-a-kind! 

The best from everywhere I’ve been and everything I’ve seen
— Giordana

Having grown up in Venice, surrounded by several designers and small production factories, Giordana and Anna have acquired an instinct for style, for the unique and the artistic, which they seek out in their travels around the world.


Even the smallest item carries a style that will capture you with its originality and aesthetic 

For a house to be successful, the objects in it must communicate with one another, respond and balance one another
— Andre Putman